Introducing....Grace Digital Relations!

The Grace Digital Relations blog is up and running, and this is it.  Not all of it, obviously, but the adventure begins here.  We are the digital arm of Grace Agency, a healthcare communications agency based in the UK.  We are fully aware that the nature of communicating is changing, and that the pharma world is considered by some to be a long way behind many other industries.  Our aim is to help bring it into the new era, the digital era.  To find out more about Grace Agency, please visit www.graceagency.co.uk                 

We have a strong combination of pharma and healthcare knowledge and innovative creative minds and have already generated many successful campaigns.  This blog is designed to update anyone who may be interested on our thoughts about the industry, and our take on current, relevant, affairs.  We will look to discuss anything that interests us with regards to the healthcare and pharmaceutical industry, but also the wider world of digital marketing and what the online marketplace can do for business. 

The growth of social media has been nothing short of incredible and seems not to be slowing down.  In fact, numbers are steadily growing as more and more people are realizing it is not a ‘fad’ but a genuinely important means of networking and promotion.  There are many restrictions, many taboos and many unanswerable questions, but there is a world of opportunity out there that the healthcare industry is just waiting to conquer, just as we are.

Our blog will attempt to offer advice, help, insight, reviews and discussion on a variety of healthcare and digital related subjects.  We welcome all comments, whether they agree, or disagree with us.  However, we retain the right to remove any contribution that we consider to be distasteful or inappropriate. 

Opponents of the power of social media suggest there is little evidence to support the claims that one can reach a potentially huge audience.  We decided to put this to the test using Twitter, and we have proof that will silence the doubters.

If you are a tweeter - if you’re not, perhaps you should be? - follow us at @gracedigi and find out when the evidence is released.

If not, just come back here soon to find out what we're on about, exciting isn't it?

Written by Chris Wilson (@clutterances)