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12 May 2010

Social media – a life-saver

We all know people who continually denigrate social media in all its forms, but perhaps the channel that comes in for the greatest criticism is Twitter. People generally fall into two very distinct camps: those who Tweet and those who voice strong opinions along the lines of “But I just don’t get the point – who wants to know what so and so is doing right now?”

There’s also a pretty big middle ground of floaters, many of whom have dabbled but then lost interest. I too was one of those until at the third ‘dabble’ it finally clicked and now I’m hooked.
But perhaps now there is a story that can answer the gainsayers when they shout “What’s the point?”
The recent transport chaos caused by the volcanic ash cloud left a courier carrying vital bone marrow stranded in Brussels. The following tweet was retweeted over a thousand times and did the trick:

AnthonyNolan URGENT! Our courier stuck in Brussels carrying marrow. Needs 2 get on Eurostar/tunnel from 8pm UK time 2nyt. Can u help? Call 07710 599 161”

The result was reported extensively in the press(See Article). So instead of too many tweets making a t**t, according to an inane comment from our new PM, you could say that so many tweets save a life, which I think is far more worthy (and accurate) message.