Nice idea, badly done

I was flicking through a recent healthcare journal and came across a few ads that I hadn’t seen before… and it got me wondering ‘what happens to ideas between thinking them up and producing them?’   As it seems that through the execution process, they get executed!

Now we know a poor idea well crafted is still a poor idea, but a gem of an idea badly done is just a waste! Do people no longer value art direction and the crafting of an ad, or is it simply that people don’t know how to do it!

I wonder if this is yet another example of how the ‘Mac’ has become the master for average design: everything in no time and no time to do it. Or could it be that clients have been trained to become so literal that they can only see an idea if you use a stock shot image and that we don’t bother to try harder? When was the last time you took a client through a scamp? Would they even know what one was?

Go on try it…think of a good idea, draw it, sell it, develop it and make it come to life!  After all, isn’t that what us ‘Mad men’ do?